OUR DEVELOPMENT PHILOSOPHY
Unlike retail, where the physical plant is designed for maximum profit potential, specific to self-storage, there is a deficit of repeating design prototypes.
Inside most Wal-Marts, Dick's Sporting Goods, or Targets, the interiors and design are the same. Retail is a repeating prototype building process. Historically, self-storage has been uniquely different. The major operators own individually designed projects.; each building is a customized build.
Where retail attempts to duplicate every build with a repeating prototype, in self-storage, for the most part, there is very little duplication of design, no repetition of process, and therefore no risk mitigation by implementing a recurring development process.
We discovered this in 2015 and have never looked back. We believe our success in retail came through repetition of market analysis, repeating architectural design, and recurring sequences of the build.
Our goal was to build the same widget in any location, in an effort to mitigate risk, shorten construction time frames, and improve the certainty of on-time and on-budget delivery. We call that programmatic development, wherein development becomes like a manufacturing process. It's tantamount to bringing a Model T assembly line approach to self-storage development.
Representative Development Activity
